The team was assigned to explore an area of opportunity for any brand and work with technical restraints that come with the platform we choose to work with. The team chose to create an app for Blink Fitness because we were passionate about health and wellness and the platform aligned with our vision for the product.
Area of Opportunity:
People fail to maintain fitness goals and lifestyles; they sign up for gym memberships and eventually stop going because they lack a system of accountability.
We want to consider financial repercussions for not adhering to a planned exercise regimen. We also want to integrate a social aspect to have both financial and emotional obligations to maintain fitness goals that aligned with the Blink brand.
Yvonne Chan, Catherine Suhocki
Surveys and Interviews
How often do you go to gym?
We prepared a survey geared towards current gym users to return a batch of potential interview subjects. We received 49 responses and even after eliminating the N/A responses from contention we still had a fair amount of relevant responses and found the following data to be particularly useful.
We had a large number of respondents that claimed to attend the gym 5-6 times per week, as well as a wide range of other usage patterns. Both would be useful to us. We could ask those with a high rate of attendance what kept them going, as well as document reasons that kept others away and discover potential motivators.
How often do you go to the gym with a friend(s?
At least 50% of the respondents attend the gym with friends. This initial piece of information supports the idea that some sort of sharing or friends functionality could be desirable and is another line of questioning that we can pursue.
We thoroughly examined different business to understand industry conventions that were successful and shift through practices that needed improvement. From the business analysis, we deduced that while many apps aimed at creating accountability, they were limited by the fact that all were self reporting. From the feature analysis we generated a list of musts to follow existing conventions including the ability to choose a particular charity, the ability to choose any donation amount, having multiple means of payment, the ability to challenge friends and sharing results. While researching layouts, we found that all the apps had a footer-style navigation along with minimal information paired with negative space.
Based off of the 14 user interviews, we condensed our information to create 3 personas to represent the three overarching themes we saw in the data.
The team created features based off of pain points we found in the distilled data. From there we affinity mapped to decide which features would be suit the needs of our users.
- be able to choose the charity
- be able to make a donation
- be able to choose the amount of the donation
- be able to check in via scan
- must be able to choose the day and time
- set up times with friends
- show gym occupancy
- provide voice affirmations
- ability to link you fellow gym members with similar fitness goals
- provide push notification end of week to register and provide progress
- reduce membership fees as perks for going often
- daily hopes or inspirations
- Weight and BMI tracker
- option for workout out at home
- suggestions for other forms of exercise
Testing and Sample Iterations
After three rounds of testing with 15 users we were able to refine the low-fidelity wireframe to the user's needs.
In our first round of user testing, we found that people were not able to distinguish whether members had a separate login, or whether the user was creating a blink membership. We created separate log in and register buttons.
In order to clarify the intent of the application, we decided to test with an overlay detailing the goal of the app. We found this design decision to be successful overall, though further testing encouraged us to refine the language.